You may not have considered this, but every time you share your website with someone, they may be potential customers or clients. You never know when someone will find your site and decide to hire you or buy something from you. That is why having a website is not the end of the game. In fact, it is only the beginning.
You still need to take action and do some work for it to show up in search results. Fortunately, promoting your site and business online is much easier, thanks to many new online social platforms.
Understanding Short-Form Videos
Tiktok and Instagram Reels are just some of the relatively new online social platforms that support short-form videos.
It is no secret that video content is one of the most popular types of content on the internet. According to Brid.TV, 60% of the interviewed marketers said that video content on their platforms brought a more significant engagement rate.
As a result, you have an excellent chance to get more views, subscribers, and followers. The more followers you get, the more exposure your business and website can get.
So if you do not have your account on these platforms yet, you need to start upping up your game!
What Makes IG Reels Different From IG Stories?
The biggest difference between Instagram Stories and IG Reels is the length. With IG Stories, you are limited to the length of 15 seconds, which can be a big disadvantage for some users.
With IG Reels, the limit is six times long at 90 seconds, making it easier to convey your message. Furthermore, your videos will not disappear after 24 hours.
Why TikTok Is the Hype Nowadays?
Tiktok is a combination of musical.ly, Vine, and Instagram. Like Vine and Instagram, it allows you to use video to share your daily moments with your audience.
Tiktok is a bit different from all the other video-sharing platforms, though. This social media platform is more professional-oriented as it allows users to create, upload, and share short videos in a similar vein to YouTube or Vimeo.
When you post your video content on Tiktok and IG Reels, and it gets viral, or you get a high engagement from it, there are a lot of benefits that you can enjoy, such as the following:
1. Better Engagement
Tiktok is an excellent platform for creating and sharing your video content because you get more engagement on this platform than on any other social media platform. IG Reels is also following the lead.
You should know that the average engagement per view is higher on Tiktok than elsewhere. The potential audience is larger, too. There are a hundred million active users on Tiktok, which is much larger than on other similar social media platforms.
2. Engagement is Easier to Track
Another good thing about Tiktok and IG Reels is that you can track your engagement better than other social media platforms. For instance, on Tiktok, you’ll instantly know how many views and likes you have.
3. You Can Monetise It
Your Tiktok or IG Reels video content is great for making money if your video gets viral. For instance, if you have something to sell, you can use your video to promote it. You can also use it to earn money by doing sponsored posts.
4. You Can Use Tiktok and IG Reels to Build Your Brand
One of the biggest benefits of using these video platforms is that it enables you to build a strong and impressive brand. You can showcase your personality and characteristics through your videos on these platforms.
IG Reels and TikTok are two great online social platforms that you can use for promoting your business, website, and blog. They have a massive following of more than a hundred million users, which makes it an excellent opportunity for you to get more exposure and more followers. Of course, you have to take advantage of them and use them the right way to get good results.