Preserving our culture
Lemon Health is an evolutionary healthcare movement focused on bringing transparency and clarity to community health with a patient-first platform.
Lemon Health had recently updated their logo in an effort to rebrand their visual identity, but a logo alone did not do the trick. What they needed was an overhauled web presence that established the new direction the brand was headed, which aimed to be unlike the typical healthcare clinic.
While the scope of work consisted of web design and development, Lemon Health had no established brand guidelines so we approached this design with intent to help establish a visual language. We made use of the rich brand color palette and introduced inviting typography styling and content compositions.
Not your average clinic
Bold, playful, immersive and unusual were some of the driving adjectives for conceptualizing the new look of Lemon Health. But it was important that the website be just as informative and immediately helpful as it is engaging.
With the healthcare industry especially going remote and mobile during the pandemic, the Lemon Health website needed to seamlessly carry the experience over to all devices.
Lemon Health’s revamped website enables them to reach a local and global audience, when it’s more important than ever to put patients first.